Improving asset productivity 

How a construction powerhouse improved asset productivity by 15% with fleet tracking.

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Client

Asset optimization in the oil industry is complex due to the sheer volume of assets dispersed over diverse operational areas, making real-time tracking and utilization difficult. This often leads to underutilization of assets and eventual revenue loss. Our client, one of Oman's largest oil companies, faced such asset optimization challenges as well.

Challenge

Being one of the most rapidly growing businesses in the Middle East`s oil industry, the client faced multiple challenges in optimizing their assets. The client grappled with several challenges arising from an overall lack of integration in services and workflow. The absence of a cohesive system was causing inefficiencies in asset visibility, tracking, and monitoring. The debilitating complexity of optimizing 700+ assets and tracking 1000+ drivers’ actions was a major contributor to the non-utilization of the assets. Identifying and addressing these challenges became imperative to cease revenue leakage and enhance overall operational efficiency, prompting the client to embark on a business transformation journey to revolutionize their asset management processes.
Their challenges included:
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Disintegrated services and workflow.

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Lack of optimization for over 700 assets

3

Lack of resource management for over 1,000 drivers

4

Non-utilization of assets leading to revenue loss.

Solution

To address these challenges effectively, the client entered into a strategic partnership with Bahwan CyberTek. The comprehensive solution involved the implementation of CueTrans, Bahwan CyberTek’s advanced platform that incorporates a GPS-based fleet tracking system and a vehicle identification system. The fleet tracking system revolutionized the client's asset management process. By enabling real-time monitoring of assets, the system eliminated unnecessary idle time and misuse of vehicles. The vehicle identification system played a crucial role in improving asset visibility, allowing for the identification of drivers' current location, status, movement, routes, and more. Additionally, the system leveraged driver-usage monitoring and driving behavioral data analysis, along with event tracking and analysis, contributing to a holistic approach to asset optimization.
1

Implemented a comprehensive GPS-based fleet tracking system.

2

Employed an advanced vehicle identification system to track drivers in real time.

3

Enabled real-time asset monitoring.

4

Eliminated unnecessary idle time and misuse of vehicles.

5

Leveraged driver-usage monitoring and driving behavioral data analysis.

6

Enabled event tracking and analysis

Impact

Bahwan CyberTek’s solution made a transformative impact on the client’s asset management operations, enhancing asset visibility and enabling better tracking through CueTrans. Improved management and monitoring capabilities optimize asset and resource utilization. The introduction of a driver performance dashboard promoted best practices and efficiency. It not only improved driver behavior but also served as an ongoing consultation and feedback tool. Business value was evident in streamlined asset management, successfully preventing revenue loss. Daily utilization reports aided in real-time decision-making. CueTrans addressed the challenges of integration, streamlining asset management, and delivering tangible value, leading to a solid 15% improvement in productivity.
1

Enhanced asset visibility with vehicle identification.

2

Improved tracking with real-time fleet tracking.

3

Improved monitoring, management, and utilization of assets and resources.

4

Facilitated real-time decision-making with daily utilization reporting.

5

Enabled a driver performance dashboard to improve driver behavior.

6

Stopped revenue loss due to underutilization of assets.

7

Improved asset productivity by 15%.

Conclusion

A strategic partnership with Bahwan CyberTek proved transformative for the client’s fleet management operations. Deploying CueTrans not only smoothed out the asset management process but also enabled the client to safeguard high-value assets, make data-driven decisions, and ensure optimal resource utilization for overall efficiency. Today, CueTrans has proved to be an indispensable asset for the client.