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Gained New Customers, Boosted Brand Awareness
How an Indian retail property portal built a highly interactive UI-UX to attract new customers.
Client
- Client
Challenge- Solution
- Impact
- Conclusion
Client
Indian real estate is highly fragmented due to varied consumer preferences, which leads to inconsistent property listings. Retail property portals must cater to diverse customer preferences while also providing user-friendly, mobile-compatible interfaces that accommodate multiple languages and cultures. Our client, an Indian retail property portal, was facing similar challenges that affected their customer engagement.
Challenge
The client’s customer engagement needed significant improvement. They envisioned a user-centric platform that finds properties that perfectly match user requirements. So, they approached Bahwan CyberTek with the innovative concept of need-based results. The aim was to increase brand awareness and improve brand communication while also addressing the specific needs of both buyers and sellers.
Their challenges included:
1
Unsatisfactory listings
2
Poor customer engagement
3
Inability to meet buyer and seller needs
Solution
The client partnered with Bahwan CyberTek to leverage its expertise in digital solutions, specifically UI-UX. They aimed to have a user-centric retail property platform that could find and showcase properties that were an exact match for the user's requirements. The project started in the analysis phase with a complete study of user behavior and typical property portals. Bahwan CyberTek conducted detailed interactions and interviews with leading property firms to gain insights into sellers’ challenges. With an understanding of both buyer and seller behavior, we designed a unique UX where customers are in control of their interaction with the portal. Our developers hosted the platform on Amazon Cloud, incorporating thorough testing and QA to enhance its stability and robustness. We built engaging features into the portal, such as discussion forums, reverse searches, and compare & buy. Our project delivery team continued to manage and maintain website content and pages until the client had the resources for self-maintenance. The team also presented a Knowledge Transfer (KT) Agreement to the client's resources, who assumed responsibility for website maintenance following the handover. Throughout the project, Bahwan CyberTek ensured the following:
1
Conducted a comprehensive study of user behavior and typical property portals.
2
Designed a user-centric experience based on insights from property companies.
3
Ensured engaging features like discussion forums, reverse searches, and compare-and-buy options.
4
Made the performance robust and stable through detailed testing and QA.
5
Providing ongoing management and maintenance support, including knowledge transfer to the client's resources.
Impact
This strategic partnership with Bahwan CyberTek ensured the completion of an extensive initiative that encompassed market research, innovation, design, and development. Bahwan CyberTek completed the project in three months. Innovative features like discussion forums, reverse searches, and comparison tools attracted new customers and increased brand awareness. Meanwhile, an engaging and interactive UX significantly boosted the client's business outcomes. Furthermore, enhanced buyer insights and streamlined communication channels accelerated customer interactions. This provided the client with a competitive edge in the market, driving substantial growth in user engagement and satisfaction. With the newly built platform, the client was able to achieve the following:
1
New customers
2
Heightened brand awareness
3
Useful buyer insights
4
Streamlined communication
5
Better customer engagement
6
Market differentiation
7
Customer satisfaction
Conclusion
By leveraging Bahwan CyberTek's expertise, the client successfully developed a need-based results platform. Bahwan CyberTek conducted a comprehensive study of user behavior and property portals, leading to the design of a user-centric, interactive experience. Features like discussion forums, reverse searches, and comparison tools were implemented and supported with maintenance and knowledge transfer. The solution significantly enhanced user engagement, attracted new customers, increased brand awareness, and streamlined communication, driving substantial growth and competitive advantage for the client.
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Purposes for which we process Personal DataBahwan CyberTek may process your personal data for legitimate purposes as follows, but not limited to:
Bahwan CyberTek processes your personal data for the performance of the contracts, employment concluded with you, compliance with applicable legal or regulatory obligations or Bahwan CyberTek’s legitimate interests to provide you with adequate and qualitative information about products and services and to prevent against any excessive risk.
Transfer of Personal Data
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Contact Details
Bahwan CyberTek is committed to providing the highest level of protection regarding the processing of their vendors’/clients’/customers’/job applicants’/website visitors’ personal data based on applicable data protection laws and regulations at respective locations. In general, you can visit the Bahwan CyberTek website without providing personal data. However, there are times when Bahwan CyberTek will request personal data.
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In this Privacy Policy, “personal data” is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is or may be in possession of Bahwan CyberTek, for instance information about your identity and contact details (such as name, email-ID, contact number).
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If you have any questions regarding this privacy policy or the protection of your personal data, you may reach out to Bahwan CyberTek Data Privacy Officer at DPO@bahwancybertek.com
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+91 44 43449000,
+91 44 61739000
global@bahwancybertek.com
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