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How Bahwan CyberTek built a high-availability data platform for real-time insights and zero downtime for a global martech leader
Client
- Client
Challenge- Solution
- Impact
- Conclusion
Client
The client is a US-based marketing technology leader who combines a hosted technology platform with data-driven, customer-centric marketing services. They support global retailers by converting big data into strategic marketing intelligence.
Challenge
The client sought a reliable solution to handle high data volumes, integrate with multiple retail channels, and deliver real-time insights.
1
The client’s legacy platform could not scale to process massive volumes of retail transaction data, limiting their ability to deliver timely insights and stalling marketing innovation across global partner networks.
2
Without seamless integration across sales channels, the client struggled to ingest and unify millions of customer records, resulting in fragmented customer profiles, missed personalization opportunities, and reduced campaign effectiveness.
3
The platform lacked the resilience to meet stringent SLAs, putting client-retailer relationships at risk due to potential downtime, delayed reporting, and inconsistent access to real-time analytics—especially during peak shopping cycles.
Solution
The client was dealing with a massive influx of customer data from multiple sales channels. Their goal was clear: to turn this wealth of information into a strategic asset—one that could power marketing intelligence, guide business decisions, and deliver personalized experiences at scale. But their existing systems were fragmented, slow, and reactive. Bahwan CyberTek partnered with the client in building a solution that would not only handle vast amounts of transactional data but also transform it into actionable insights.
1
Tailored Intelligence for Strategic Marketing: Delivered a customized environment designed around the client's unique business needs, allowing teams to dig deeper into customer insights and fine-tune marketing strategies with confidence.
2
Real-Time Customer Visibility, Better Decision Making: Live data integration across all sales platforms enabled leadership to react to trends as they unfolded—boosting agility and enhancing customer responsiveness.
3
Operational Efficiency Through Automation: Nightly processes now run without manual oversight, reducing errors, saving time, and accelerating the delivery of business-critical reports.
4
Always-On Reliability, Zero Downtime for Data Access: With 24/7 monitoring and maintenance in place, the platform supports continuous operations keeping marketing, sales, and analytics teams always connected to the insights they need.
Impact
By delivering a robust, intelligence-driven data platform, Bahwan CyberTek empowered the client not just to meet expectations but to set new benchmarks for efficiency, insight, and partner satisfaction.
1
Frictionless Data Flow, Smarter Retail Decisions at Scale: Seamless integration with retail partner systems allowed the client to collect and transform millions of transactions in real time giving stakeholders reliable, up-to-the-minute insights to drive product, pricing, and promotional strategies.
2
Zero Interruptions, Stronger Retailer Relationships and Brand Trust: By ensuring uninterrupted operations and eliminating unplanned downtime, the client reinforced its reputation as a stable, dependable partner—critical in a space where trust is built on performance.
3
Strategic Operational Shift, Significant Cost Optimization: Through a carefully executed operational model shift, the client achieved over 60% savings freeing up budget to reinvest in innovation, customer experience, and future growth initiatives.
4
Live Dashboards, Informed Business Moves: Real-time access to insights empowered internal teams and retail partners alike to act quickly whether launching targeted campaigns, addressing supply issues, or responding to shifting customer behavior.
5
Uninterrupted Online Presence, Elevated Customer Experience: The solution ensured 100% availability of retailers’ digital storefronts maximizing customer satisfaction, minimizing revenue loss, and protecting brand reputation during peak traffic periods.
Conclusion
Bahwan CyberTek built a scalable, real-time workbench solution for the client that transformed fragmented systems into a unified, high-performance platform. The solution enabled seamless omnichannel data integration, zero downtime, and live analytics, empowering smarter retail decisions and improving partner satisfaction. With over 60% cost savings and uninterrupted digital storefront operations, the client elevated customer experiences and strengthened its position as a trusted, insight-driven technology partner.
BAHWAN CYBERTEK PVT LTD
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Data Privacy
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Data Privacy
Data privacy is important to Bahwan CyberTek. Bahwan CyberTek has a detailed Data Privacy Policy that is available on the link Privacy statement. Bahwan CyberTek’s Data Privacy Policy describes how we collect, use and disclose information that we may obtain through this Website or as a part of our internal processes.
Laws & Jurisdiction
These Terms of Use shall be governed by the laws of India, without giving effect to its conflict of law’s provisions. Any dispute arising out of or in relation to these Terms of Use shall be subject to the exclusive jurisdiction of courts at Chennai, Tamil Nadu, India.
PRIVACY POLICY
This Privacy Policy explains how Bahwan Cybertek Group (hereinafter referred to as “Bahwan CyberTek”, “we”, “us”, “our”) may collect, use, store, disclose, discard, or otherwise process your data including personal data provided when using our websites and describes the rights you have with respect to your personal data.
Bahwan CyberTek is committed to providing the highest level of protection regarding the processing of their vendors’/clients’/customers’/job applicants’/website visitors’ personal data based on applicable data protection laws and regulations at respective locations. In general, you can visit the Bahwan CyberTek website without providing personal data. However, there are times when Bahwan CyberTek will request personal data.
Personal Data
In this Privacy Policy, “personal data” is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is or may be in possession of Bahwan CyberTek, for instance information about your identity and contact details (such as name, email-ID, contact number).
Your rights in relation to personal data
You have the following rights in relation to your personal data:
Purposes for which we process Personal DataBahwan CyberTek may process your personal data for legitimate purposes as follows, but not limited to:
Bahwan CyberTek processes your personal data for the performance of the contracts, employment concluded with you, compliance with applicable legal or regulatory obligations or Bahwan CyberTek’s legitimate interests to provide you with adequate and qualitative information about products and services and to prevent against any excessive risk.
Transfer of Personal Data
Data Retention
Changes to this Privacy Policy
Contact Details
Bahwan CyberTek is committed to providing the highest level of protection regarding the processing of their vendors’/clients’/customers’/job applicants’/website visitors’ personal data based on applicable data protection laws and regulations at respective locations. In general, you can visit the Bahwan CyberTek website without providing personal data. However, there are times when Bahwan CyberTek will request personal data.
Personal Data
In this Privacy Policy, “personal data” is any data which relates to an individual who may be identified from that data, or from a combination of a set of data, and other information which is or may be in possession of Bahwan CyberTek, for instance information about your identity and contact details (such as name, email-ID, contact number).
Your rights in relation to personal data
You have the following rights in relation to your personal data:
- To access the personal data held by Bahwan CyberTek about you.
- To have your personal data corrected, for example, if it is incomplete or incorrect.
- To opt out of receiving marketing communications at any time
- To restrict or object to the processing of personal data or request erasing personal data (in certain circumstances and subject to applicable law)
- To receive a copy of the personal data which you have provided to Bahwan CyberTek (in certain circumstances and subject to applicable law)
Purposes for which we process Personal DataBahwan CyberTek may process your personal data for legitimate purposes as follows, but not limited to:
- Marketing / promoting and providing products and services.
- Monitoring and improving our website and its content.
- Conducting market research and surveys with the aim of improving / demonstrating our products and services.
- Complying with applicable local or foreign law, regulation, policy, voluntary codes, directive.
- Establishing, exercising, or defending legal rights in connection with legal proceedings (including any prospective legal proceedings) and seeking professional or legal advice in relation to such legal proceedings.
Bahwan CyberTek processes your personal data for the performance of the contracts, employment concluded with you, compliance with applicable legal or regulatory obligations or Bahwan CyberTek’s legitimate interests to provide you with adequate and qualitative information about products and services and to prevent against any excessive risk.
Transfer of Personal Data
Bahwan CyberTek may transfer personal data, to any other body corporate or a person located in any other country. Bahwan CyberTek shall ensure that data protection is adhered to by Bahwan CyberTek as per the global rules and regulations. The transfer may be allowed only if it is necessary for the performance of the lawful contract between Bahwan CyberTek or any person on its behalf.
Data Retention
Personal Data is important to us and Bahwan CyberTek has invested significantly in technology and processes to protect the safeguarding and confidentiality of your personal data. If Bahwan CyberTek engages external service providers to act as processor, we ensure that they adhere to the same standards as Bahwan CyberTek. Irrespective of where your personal information is transferred or stored, we take all necessary steps to ensure that personal data is kept secure.
Changes to this Privacy Policy
Bahwan CyberTek may update this policy from time to time. The use of the Bahwan CyberTek Websites and any products and services supplied are subject to our Terms and Conditions.
Contact Details
If you have any questions regarding this privacy policy or the protection of your personal data, you may reach out to Bahwan CyberTek Data Privacy Officer at DPO@bahwancybertek.com
148, Rajiv Gandhi Salai(OMR), Okkiyam Thoraipakkam, Chennai - 600 097
+91 44 43449000,
+91 44 61739000
global@bahwancybertek.com
Bahwan CyberTek is a global technology transformation partner, driving innovation and equipping companies for the future.
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