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Genomics Firm Boosts Engagement by 40% with App Gamification
How BCT modernized a genomics app with gamification, boosting user engagement, accessibility, and learning impact
Client
- Client
Challenge- Solution
- Impact
Client
A prominent genomics-based research institute and non-profit organization, the client is dedicated to improving human health through research and educational outreach. As part of its mission to broaden scientific literacy, the organization sought to modernize its mobile application for genomics education.
Challenge
The client aimed to revamp its outdated educational app to better engage users and reach a wider audience. The issues were as follows:
1
The app, developed in 2011, was no longer compatible with modern devices.
2
User experience (UX) needed significant improvement to improve user satisfaction and boost engagement.
3
Limited accessibility across screens and platforms reduced the outreach effectiveness of the app.
4
The app could not meet the growing demand for an interactive learning experience for a diverse user base.
Solution
To help the client modernize its educational platform and to make genomics concepts accessible, engaging, and memorable for a wider audience, BCT mapped out a shared vision. The goal was to reimagine how people learn about genomics in today’s mobile-driven world.
To bring this vision to life, BCT created gamified experiences using storytelling, animated non-player characters (NPCs), and dynamic rewards to capture attention and reinforce learning. Every screen was crafted to feel immersive and intuitive, encouraging users to stay longer, learn more, and return often. We also ensured the app's compatibility across all devices, incorporating smart features such as scannable codes to enhance location-based learning experiences.
Key highlights of the solution included:
1
Collaborative Planning: BCT worked closely with the client’s teams to align on vision, goals, and learner needs.
2
Immersive Learning Journey: Replaced traditional educational content with interactive game themes, characters, and animated storytelling.
3
Engagement-Driven Features:Introduced rewards, quizzes, and learning cards to make exploration rewarding and curiosity-driven.
4
Inclusive Access: Optimized the experience across modern mobile devices and screen sizes to ensure broader reach.
5
Field-Ready Experiences:Enabled learners to access additional content on-site through QR codes, enhancing engagement during real-world visits.
6
Seamless Transition: Provided launch support and a smooth onboarding path for users with ongoing assistance.
Impact
The transformation of the educational app wasn’t just a technical upgrade; it was a strategic step toward expanding the client’s mission and reach. Every design and feature enhancement directly contributed to measurable improvements in engagement, accessibility, and learning effectiveness, showing outcomes. Here’s how:
1
Gamified Learning Experience → Boosted User Engagement: The introduction of interactive learning elements like animated characters, immersive themes, and a reward system led to a 40% increase in the average time users spent on the app. This deeper engagement translates into more effective learning and higher retention of genomics concepts.
2
Multi-Device Compatibility → Wider Audience Reach : Optimizing the app for a broad range of devices allowed the client to extend access to previously unreachable segments. This broadened their educational footprint, ensuring learners across age groups and platforms could engage seamlessly.
3
Responsive and Intuitive Design → Improved User Satisfaction: A refreshed and intuitive interface led to a user satisfaction (CSAT) score of 4.8, indicating strong approval from end users and validating the app’s ability to meet modern UX expectations in an educational context.
4
QR-Enabled Field Learning → Enhanced Real-World Relevance : By introducing location-based learning via scannable codes, the app empowered educators to connect real-world scenarios with digital content. This bridged classroom and field learning, increasing the app’s utility for both learners and facilitators.
5
Agile Delivery and Post-Launch Support → Seamless Transition and Sustainability: The smooth deployment, backed by hands-on support and change management, ensured minimal disruption. This protected the client’s reputation during launch and laid the foundation for long-term scalability.
Powered by this partnership with BCT, the client could turn an old application into a modern and accessible learning platform with BCT, thereby reimagining its digital education strategy. The result was not only a rise in engagement and satisfaction but a clear alignment of technology with mission driven impact, setting a strong foundation for future growth in genomics education.
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