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Cuecent PULSE

Cuecent RTDSS
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Extract real insights from across the social web with powerful social media analytics

Pulse, a Social Media Core Solution and a comprehensive interaction management platform which helps you track and monitor what your customers are saying about your company, market, products and services on social media sites all over the world.

This application extracts public perceptions about your brand and helps you better understand your customers so that you can drive everything from a better customer experience to more innovative products and services.

This product provides real-time updates as soon as comments or tweets about your company appear on social media networks and allows you to post immediate and appropriate responses, while providing the option to engage with the client. The sentiment behind the post can be gauged based on pre-configured semantics and sort the customers comments into Positive, Negative and Neutral.

This robust application tracks reactions of your campaigns and competitors and protects your brand image by detecting risks early and reacting appropriately.

With the help of Pulse, you can

  • Understand what is being said about your brand and products
  • Go beyond positive and negative sentiments and into customer behavior and emotions
  • Quantify consumer perception about your brand, products, services, and competitors
  • Track and optimize the social media components of your marketing campaigns
  • Extract insights from user postings including Positive, Negative, likes, dislikes, and the intensity of buyers' emotions
  • Quickly and easily analyze sentiment using predefined keywords, exploration views and dashboards
  • Route important insights to sales, customer service, PR and community managers for engagement & follow-up
  • Monitor the lifecycle of a customer remark / statement “from Comment to Engagement to Closure”
  • Identify positive, negative, neutral and "no sentiment" texts and quantify perceptions in the market
  • Continuously improve customer experience and competitive positioning
  • Strengthen brand perception by publicly addressing and resolving issues about your products

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