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Cuecent Integrated Channel Manager

Cuecent ICM
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An Integrated Channel Manager enables seamless channel integration to manage various customer access points or delivery channels.

In today's customer-driven business environment, banks are constantly innovating in order to provide their customers convenient and secure ways of transacting business. Over the last few years, this has led to an explosion in the number of channels available to customers to conduct their banking.

Customers are now able to access personalized information and carry out any transaction through any channel at any time. The key challenge, from a Bank's perspective, is to provide a 24*7 service that is secure, efficient and satisfying to the customer.

Integrated Channel Manager (ICM) enables Financial Institutions to accomplish these objectives and build successful customer relationships. ICM is a BPMS-based Channel Management Solution that enables Banks to provide their customers secure, reliable and highly available transactional services across different channels. ICM is a centralized intelligent hub which easily tackles both the internal and external integration challenges of Banks.

ICM offers the following benefits

  • Reduced Total Cost of Ownership (TCO) for any new service addition & new delivery channel roll out
  • Manage services consistently and economically across multiple delivery channels and branches to ensure customer acquisition, satisfaction & retention
  • Speedily introduce new banking services and products to the market without having to work around data integration and application presentation constraints
  • View customer interaction information across all channels enhancing branch responsiveness and expanding cross-selling opportunities
  • Ensure IT investment protection by extending the value of the state-of-the-art technology beyond its branches
  • Decouples the banks back-end system from the various delivery channels

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